AXEL Hotel Madrid El Equipo Creativo

2019-01-05 09:00
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
架构师提供的文本描述。在“El Barrio de LasLetras”的中心,设计重叠了各种参考资料,形成了一个爆炸和复杂的串联。我们的目标是建立一个酒店,在那里你可以呼吸到一种自由而有趣的氛围,并带有一种颠覆性的触感,这将邀请不同类型的公众来享受酒店的公共区域。
Text description provided by the architects. In the heart of “El Barrio de las Letras”, the design overlaps various references forming an explosive and complex tandem. The objective was to create a hotel where one could breath a free and fun atmosphere with a disruptive touch, which would invite different types of public to enjoy the public areas of the hotel.
Text description provided by the architects. In the heart of “El Barrio de las Letras”, the design overlaps various references forming an explosive and complex tandem. The objective was to create a hotel where one could breath a free and fun atmosphere with a disruptive touch, which would invite different types of public to enjoy the public areas of the hotel.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
马德里阿克塞尔酒店简介马德里阿托查街阿克塞尔酒店的设计叠加了一系列的历史参考,形成了一个复杂的、爆炸性的串联。这里的起点之一是位于马德里文学街区的阿克塞尔酒店的优越位置,它是当今这座城市最国际化环境的中心。
INTRODUCTION TO HOTEL AXEL MADRID The design of the AXEL Hotel on Atocha Street in Madrid superposes a series of historic references forming a complex and explosive tandem. One of the starting points is the privileged location of the AXEL Hotel in the very midst of Madrid’s literary neighborhood, today the epicenter of the city’s most cosmopolitan environment.
INTRODUCTION TO HOTEL AXEL MADRID The design of the AXEL Hotel on Atocha Street in Madrid superposes a series of historic references forming a complex and explosive tandem. One of the starting points is the privileged location of the AXEL Hotel in the very midst of Madrid’s literary neighborhood, today the epicenter of the city’s most cosmopolitan environment.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
另一个起点是这家酒店所在的19世纪宏伟的建筑,它的高贵房间仍然保存着巨大的爱国情趣、华丽装饰的天花板、墙壁上浓烈的色彩以及巴洛克式的装饰细节。马德里最传统、最受欢迎的一些特色,以及一些最著名的视觉元素,如与斗牛、“曼陀罗”或一般吉普赛美学有关的视觉元素,也在设计选择中发挥了重要作用。
 Another starting point is the palatial 19th Century building in which the hotel is located, where its noble rooms still conserve elements of great patrimonial interest, lavishly decorated ceilings, intense colors on the walls and baroque decorative details. An important role in the design choices was also played by some of Madrid’s most traditional and popular characteristics as well as some of the most well-known visual elements such as those related to the bull fight, the “mantilla” or the gypsy esthetic in general.
 Another starting point is the palatial 19th Century building in which the hotel is located, where its noble rooms still conserve elements of great patrimonial interest, lavishly decorated ceilings, intense colors on the walls and baroque decorative details. An important role in the design choices was also played by some of Madrid’s most traditional and popular characteristics as well as some of the most well-known visual elements such as those related to the bull fight, the “mantilla” or the gypsy esthetic in general.
最后,结束这一奇怪的串联是阿克塞尔酒店连锁背后的爆炸性哲学,其酒店是为LGBTQ社区设计的,创造了欢迎和促进性别多样性的自由空间,并将其作为优先事项。
 And finally, closing this strange tandem is the explosive philosophy behind the AXEL Hotel chain, whose hotels are designed for the LGBTQ community creating free spaces where sexual diversity is welcome and promoted and where diversion is a priority.
 And finally, closing this strange tandem is the explosive philosophy behind the AXEL Hotel chain, whose hotels are designed for the LGBTQ community creating free spaces where sexual diversity is welcome and promoted and where diversion is a priority.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
从一开始,我们就有兴趣在马德里历史上所有这些起点和历史时期之间建立一种有趣的对话,这是马德里历史上如此重要和对立的,阿托查街一直是马德里历史上的一个特权证人。
CONCEPT From the beginning we were interested in creating an amusing dialogue among all these starting points and historic periods so important and antagonistic in the history of Madrid and to which Atocha Street has been a privileged witness.
CONCEPT From the beginning we were interested in creating an amusing dialogue among all these starting points and historic periods so important and antagonistic in the history of Madrid and to which Atocha Street has been a privileged witness.
其主要目标是创建一家散发着自由和娱乐气氛的酒店,这种氛围带有某种破坏性,这就邀请了各种不同的客户进入酒店的公共区域,享受美食的优惠。为了达到这种氛围,设计中最重要的策略是使用色彩,这个元素伴随着酒店的所有区域,在每个区域都有不同的性质和材质。
The principal objective was to create a hotel which exuded an atmosphere of liberty and diversion with a certain disruptive touch which invited a varied clientele to enter the public areas of the hotel to enjoy the gastronomic offer. In order to achieve this atmosphere, the most important strategy in the design is the use of color, an element which accompanies us throughout all the areas of the hotel and which is applied with different character and material nature in each zone.
The principal objective was to create a hotel which exuded an atmosphere of liberty and diversion with a certain disruptive touch which invited a varied clientele to enter the public areas of the hotel to enjoy the gastronomic offer. In order to achieve this atmosphere, the most important strategy in the design is the use of color, an element which accompanies us throughout all the areas of the hotel and which is applied with different character and material nature in each zone.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
公共区域的海报,明亮地点亮着电影和音乐中提到的“玛德里尼亚运动”,以及人体模特和其他华而不实的元素,侵入了酒店及其接待区的入口处,欢迎客人到一种无忧无虑的节日气氛。以明亮的灯光和霓虹灯的形式引入的文字、单词和短语,指的是附近地区的文学过去,但带有更受欢迎的信息和眨眼/暗示。正是在这座建筑的庭院里,这种“通俗文学”发挥了重要的作用,爬上了露台上的墙壁,仿佛回荡着黄金世纪的“喜剧剧院”的戏剧声音。
THE COMMON AREAS Posters, brightly lit with cinematographic and musical references to the “Movida Madrileña” together with mannequins and other flashy elements invade the entrance way to the hotel and its reception area, welcoming the guest to a carefree and festive atmosphere. The introduction of texts, words and phrases in the form of bright lights and neon’s makes reference to the literary past of the neighborhood, but with more popular messages and winks/insinuations. It is precisely in the courtyard of the building where this “popular literature” takes on importance and climbs up the patio walls like an echo of the theatrical voices of the “Comedy Playhouses” of the Golden Century.
THE COMMON AREAS Posters, brightly lit with cinematographic and musical references to the “Movida Madrileña” together with mannequins and other flashy elements invade the entrance way to the hotel and its reception area, welcoming the guest to a carefree and festive atmosphere. The introduction of texts, words and phrases in the form of bright lights and neon’s makes reference to the literary past of the neighborhood, but with more popular messages and winks/insinuations. It is precisely in the courtyard of the building where this “popular literature” takes on importance and climbs up the patio walls like an echo of the theatrical voices of the “Comedy Playhouses” of the Golden Century.
La Introsición de textos,Palabras y frases en Form a de Lumosos y neones,Hace Referencia al pasado del Barrio de LasLetras,Pero con mensajes y Gui os más Popares。“文学性通俗”是一位市长的角色,是一位市长,一位叫Subenpor的市长,一位叫“Corrlasde Comedias”del Siglo de Oro的镇长,他的名字是“Edificio de Luces del Edificies del Edificio dondeestas”Tomatrales de Comedias。
La introducción de textos, palabras y frases en forma de luminosos y neones hace referencia al pasado literario del Barrio de las Letras, pero con mensajes y guiños más populares. Es precisamente en el patio de luces del edificio donde estas “literaturas populares” toman mayor protagonismo y suben por el patio como eco de las voces teatrales de las “Corralas de comedias” del Siglo de Oro.
La introducción de textos, palabras y frases en forma de luminosos y neones hace referencia al pasado literario del Barrio de las Letras, pero con mensajes y guiños más populares. Es precisamente en el patio de luces del edificio donde estas “literaturas populares” toman mayor protagonismo y suben por el patio como eco de las voces teatrales de las “Corralas de comedias” del Siglo de Oro.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
高贵的房间位于一楼,是原始的高贵的房间,具有巨大的父爱价值,包含了各种各样的装饰和颜色。它们的共同点是墙上、天花板和手工艺品上的金色装饰细节。
NOBLE ROOMS Located on the first floor were the original noble rooms of immense patrimonial value and containing a great variety of finishes and colors. The common denominator which exists in all of them is the golden decorative detail on the walls, ceilings and handicrafts.
NOBLE ROOMS Located on the first floor were the original noble rooms of immense patrimonial value and containing a great variety of finishes and colors. The common denominator which exists in all of them is the golden decorative detail on the walls, ceilings and handicrafts.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
新发行的套房将其中一些房间改为公共休息室,另一些房间改为套房,在这两种情况下都强调共同的分母-黄金,这将是这些空间内所有新家具的颜色。
SUITES The new distribution has converted some of these rooms to public lounges and others to suites, emphasizing in both cases the common denominator, gold, which will be the color of all the new pieces of furniture in these spaces.
SUITES The new distribution has converted some of these rooms to public lounges and others to suites, emphasizing in both cases the common denominator, gold, which will be the color of all the new pieces of furniture in these spaces.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
在新房间的设计中,再一次出现了前面提到的一些视觉参考,但新的目标是创造一个既可以休息又可以玩耍的空间。
THE NEW ROOMS In the design of the rooms once again there is a mixture of some of the visual references previously mentioned, but with the new objective of creating a space which invites one to both rest and play.
THE NEW ROOMS In the design of the rooms once again there is a mixture of some of the visual references previously mentioned, but with the new objective of creating a space which invites one to both rest and play.
该设计混合了视觉参考斗牛和“曼陀罗”的美学与性感的触觉。两个大窗帘是杰出的装饰元素,一个紫红色,斗牛斗篷的颜色,另一个半透明的黑色纹理像一个“曼陀罗”。他们一起围在床上,让房间根据一天中的时间改变,或者,为什么不改变气氛。霓虹灯与流行文化的清晰或暗示的信息,完成了这个好玩的设置。
The design mixes visual references to the esthetic of the bull fight and the “mantilla” with a sexy touch. Two large curtains are the outstanding decorative elements, one fuchsia, the color of the bullfighter’s cape, and the other of a translucent black texture like a “mantilla”. Together they surround the bed and allow the room to be transformed according to the time of day or, why not, the mood. A neon light with clear or suggestive messages regarding popular culture completes this playful setting.
The design mixes visual references to the esthetic of the bull fight and the “mantilla” with a sexy touch. Two large curtains are the outstanding decorative elements, one fuchsia, the color of the bullfighter’s cape, and the other of a translucent black texture like a “mantilla”. Together they surround the bed and allow the room to be transformed according to the time of day or, why not, the mood. A neon light with clear or suggestive messages regarding popular culture completes this playful setting.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
对于那些正在寻找一个休息的地方的人来说,由于它优雅的强烈的蓝色和高贵的树林,房间提供了一个安静和安静的休息从嘈杂的“文学社区”。
 For those who are looking for a place to rest, thanks to its elegant intense blue and noble woods, the room offers a quiet and peaceful respite from the noisy “Literary Neighborhood”.
 For those who are looking for a place to rest, thanks to its elegant intense blue and noble woods, the room offers a quiet and peaceful respite from the noisy “Literary Neighborhood”.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
 F
 F&B AREAS OF THE HOTEL Hotel Axel has a Food & Beverage offer which follows it’s philosophy, where a free and fun atmosphere invites the public to enjoy the public areas of the hotel. The Restaurant, Las Chicas Los Chicos y los Maniquís offers a relaxed gastronomic offer, characterized by a carefree atmosphere with a distinctly colorgul character and large graphic elements. You can find more information in the Press Presentation “Las Chicas, Los Chicos y Los Maniquís”. For those who are looking for a place to rest, thanks to its elegant intense blue and noble woods, the room offers a quiet and peaceful respite from the noisy “Literary Neighborhood”.
 F&B AREAS OF THE HOTEL Hotel Axel has a Food & Beverage offer which follows it’s philosophy, where a free and fun atmosphere invites the public to enjoy the public areas of the hotel. The Restaurant, Las Chicas Los Chicos y los Maniquís offers a relaxed gastronomic offer, characterized by a carefree atmosphere with a distinctly colorgul character and large graphic elements. You can find more information in the Press Presentation “Las Chicas, Los Chicos y Los Maniquís”. For those who are looking for a place to rest, thanks to its elegant intense blue and noble woods, the room offers a quiet and peaceful respite from the noisy “Literary Neighborhood”.
我们躲在阿克塞尔酒店的地下,在一个挑衅性的秘密地点,我们找到了Bala Perdida俱乐部,在那里,隐秘的气氛、鸡尾酒供应和音乐邀请公众来享受这一空间。您可以在“Bala Perdida俱乐部”的新闻发布会上找到更多信息。
Hidden in the underground of Hotel Axel, in a provocative and secret location, we find Bala Perdida (Lost Bullet) Club, where the mix of clandestine atmosphere, cocktail offer and music invite the public to enjoy the space. You can find more information in the Press Presentation “Bala Perdida Club”.
Hidden in the underground of Hotel Axel, in a provocative and secret location, we find Bala Perdida (Lost Bullet) Club, where the mix of clandestine atmosphere, cocktail offer and music invite the public to enjoy the space. You can find more information in the Press Presentation “Bala Perdida Club”.
 vía Courtesy of El Equipo Creativo
El Equipo Creativo的礼貌
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architect El Equipo Creativo
Location Calle de Atocha, 49, 28012 Madrid, Spain
Author Architectes Oliver Franz Schmidt, Natali Canas del Pozo, Lucas Echeveste Lacy
Graphic Design El Gallinero
Architect of Record GCA Architects
Interior Design El Equipo Creativo
Area 3600.0 m2
Project Year 2017
Category Hotels
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