Nutrisa Cadena Concept Design

2018-07-26 11:00
架构师提供的文本描述。在墨西哥重新推出一个有47年历史的非常成功的品牌并非易事,这个品牌的核心是通过他们的天然产品和神奇的酸奶冰淇淋让人们感觉良好。设计的挑战开始于从内部到品牌精神的文化建构,让人们感受到即将开始的新征程的一部分。蜜蜂从一开始就一直是它们的标志性象征,尽管它非常有意义,但它从来没有把它们与它们真正的墨西哥根联系在一起。因此,旅程开始强化我们的符号,通过理解神奇的墨西哥蜜蜂(Melipona Beechei)XunanCab被古代玛雅人所称。这种归属感不仅通过了解我们的过去而传播,而且非常重要的是,通过投射创新和对品牌未来的清晰展望来传播这种归属感。
Text description provided by the architects. The relaunch of a 47 year old very successful brand in Mexico was no easy task, a brand that is centered in making people feel good through their natural products and amazing yogurt ice-cream. The design challenge began by constructing culture towards the brand spirit from the inside-out, making people feel part of the new journey about to begin. The bee had been their iconic symbol since the beginning and although it made perfect sense it had never connected them to their true Mexican roots. So the journey began strengthening our symbols by understanding the amazing Mexican bee (Melipona Beechei) Xunan-Cab called by the ancient Mayans. This sense of belonging is spread not only through understanding our past but also very importantly, through projecting innovation and a clear vision of the brands future. 
 
 © The Raws
拉乌斯
设计策略的重点是将蜜蜂的条纹状态与由原始材料如马赛克和水磨石组成的彩色条纹结合起来,体现新鲜、健康、风味、历史、现代性和一种真正的新墨西哥精神。
Design strategies were focused on integrating the striped condition of the bee with the ludic and polychromatic spirit of the -trompo- (Spinning Tops), multi-colored stripes made of pristine materials as mosaic and terrazzo speak of freshness, wellness, flavor, history, modernity and a true neo-mexican spirit.
 © The Raws
拉乌斯
重新定义该产品为天然冰淇淋店,丰富了优质美味的产品,使您的生活更美好,成为项目的核心:自然放纵!现在,品牌不仅会成功,他们的使命将是促进健康,保护,质量和风味,他们的基本目标…。创造斯迈尔斯!
Re-defining the product as a natural ice-cream parlor enriched by quality and delicious products that make your life better, became the core of the project : Natural indulgence! Now, the brand will not only be successful, their mission statement will be to be promoters of wellness, conservation, quality and flavor and their basic goal… Create Smiles!
 © The Raws
拉乌斯
 © The Raws
拉乌斯
 
 
 
 
 
 
 
 
 
 
 

                    

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