HDI Hive Menteng PT Envirotec Indonesia

2018-05-28 20:00
 © Guo Jie from Beton Brut, Singapore
来自新加坡Beton Brut的郭洁
架构师提供的文本描述。HDI蜂巢是位于雅加达市中心的标志性翻新办公楼。创意成果是设计师与国际知名的多层次营销公司HDI合作的结果,专注于“Bee”保健品。
Text description provided by the architects. HDI Hive is a iconic renovated office building located in the heart of Jakarta. The creative outcome is the result of collaboration between designer and the internationally renowned multi levelling marketing company, HDI, focusing on "Bee" health products.
 © Guo Jie from Beton Brut, Singapore
来自新加坡Beton Brut的郭洁
现有建筑面积2200平方米,由9层商业空间和2.5层地下室组成。该项目面临的挑战是找到一个切实的解决办法,改造现有的大楼,以反映人的发展行动的真正精神和形象。
Constructed on 2200 sqm land area, the existing building consist of 9 storeys commercial spaces and 2½ basement floors. The challenge for this project was to find a practical solution to transform an existing building to reflect the true spirit and image of HDI.
 © Guo Jie from Beton Brut, Singapore
来自新加坡Beton Brut的郭洁
品牌形象的塑造不可避免地成为设计过程中的主要焦点。最初的方法是熟悉公司的价值,同时研究建筑的比例
Creating an identity for the brand has inevitably become the main focus in the design process. The initial approach was to familiarise the company’s values along with study of the proportion, the architectural & structural intergrity of the existing building.
 © Guo Jie from Beton Brut, Singapore
来自新加坡Beton Brut的郭洁
 Front Elevation

                            
从蜜蜂群体力量的启发出发,提出了一种基于六角形“数学”的新类型学。它导致了建筑立面、室内和视觉传达设计的形成,转化为品牌拼贴。解构的六边形进一步体现了人类发展的精神和品牌的本质。
Taking inspirations from bees’ communal strength, a new typology based on the “mathematics” of hexagonal shapes was developed. It led to the formulation of the architectural facade, interior and visual communication design, translated to brand collaterals. The deconstructed hexagons further epitomize the spirit of HDI and the essence of the brand.
 © Guo Jie from Beton Brut, Singapore
来自新加坡Beton Brut的郭洁
新的六角形组件被认为是整个建筑正面的皮肤,突出了“灰色、白色和红色”的品牌色彩。已开发了穿孔铝板和异形铝复合板的组合,并将其与现有结构连接在一起。材料的选择是基于对成本效益和安装方便性的考虑,对现有租户的干扰最小。
The new integrated hexagonal components were conceived as a skin to the entire building facade with highlights of brand colors “grey, white, and red”. A combination of perforated alumunium panels and profiled aluminium composite panels complete with a crafted joint and intergrated lighting were developed and attached to the existing structure. The selection of materials was based on a consideration of cost efficiency and ease of installation with least disturbance to existing tenants.
 © Guo Jie from Beton Brut, Singapore
来自新加坡Beton Brut的郭洁
内部与外部的关系随着皮肤的不断观察而增强,散发着强烈的热带阳光。夜间,hdi蜂巢因一种先锋光形态的节奏而生机盎然。
The relation between inside and outside is enhanced with constant view of the skin, diffusing harsh tropical sun. Nightime, HDI Hive becomes alive radiantly by a rhythm of spearheaded light forms
 © Guo Jie from Beton Brut, Singapore
来自新加坡Beton Brut的郭洁
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects PT Envirotec Indonesia
Location Menteng, Central Jakarta City, Jakarta, Indonesia
Lead Architects PT Envirotec Indonesia
Area 1033.0 m2
Project Year 2016
Photographs Guo Jie from Beton Brut, Singapore
Category Shopping Centers

                    

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