TAO (Lounge Bar)，首店位于成都地标商圈339的档头地段，品牌方希望通过设计打造具有独特视觉表现的沉浸空间。
TAO (Lounge Bar), The first store is located in the head of 339 districts in Chengdu. The brand side hopes to create an immersion space with unique visual performance through design.
The design team takes a mutual view of the past and the future as the starting point, and enhances the sense of hierarchy and richness of space through the design language of structural explosion and displacement. At the same time, combined with the use of giant sculpture installation and multimedia black yarn projection, it breaks the traditional logical relationship between size/distance / virtual reality and gives multiple visual impacts to space.
The total area of TAO is 1800 square meters. The door head with a total length of 70 meters on three sides makes the relationship between the inner area and the outer area closer. The outer area adopts the sinking structure, which enriches the sight level through the separation of body blocks and the elevation of different heights. The ent
rance is directly connected to the core area. The design of a staggered floor and symmetrical stairs on both sides endows the space with diversity. The back of the stairs is a semi-open compartment area with flexible functional attributes.
The inner area is divided into two layers. The second layers surround the whole space to ensure a sense of transparency. At the same time, the column structure of the original buildings is demolished and replaced by the high-rise arch structure. While ensuring the stability, it echoes with the stairs to create a ceremonial atmosphere for the giant sculpture installation.
Space is mainly made of cement, concrete roll, stone, hot-rolled steel plate, and stainless steel, etc. At the same time, 3D carving sculpture and tropical coniferous plants are used to add richness and delicacy to the dynamic line. The design team hopes to enhance the dynamic effect through the shadow formed by light penetration between plants. The sculpture and plants are also used as representative visual elements of space to connect the inner and outer areas, bringing a more complete visual experience.
The sculpture is the most representative visual center in the space. The design team takes the mythical figure sculpture as the prototype and presents the chemical reaction of classicism and cyberspace through the redesign of its modeling.
The giant sense of 3D carving sculpture and the lamp / LED screen makes the device have a strong sense of existence in the space. They also become a part of the atmosphere in the space. At the same time, the sculpture image is also the main visual element of the multimedia projection. The multiple display media complement each other and create an immersive simulation environment.
Chief Designer - Team:
Mojo Wang | Dr.Hoo | 邱天
Installation Designer - Team:
鲍BAO | 裴迪 | 大鱼
外区500㎡ 内区1065 ㎡