新作 | ENJOYDESIGN, 西宁万科城售楼处

2019-08-21 07:50
每一座城市,都只有一个万科城。
这是万科多年的传统,万科历来坚持与城市共同发展的人文基调,进每一个城市的第一个项目都叫万科城,在每一座城市都书写一个传奇。
Every city, there is only one wanke city.

This is the tradition of vanke for many years. Vanke has always adhered to the humanistic tone of co-development with cities. The first project of entering each city is called wanke city, and a legend is written in each city.

以美好生活场景师之名,万科以34载的历练沉淀,在青藏高原的东方门户、河湟文化的繁衍沃土——西宁,建造全球第47座万科城,与生活一体,与城市共生。
With 34 years of experience and precipitation, vanke has built the 47th wanke city in the world in xining, the fertile land for the propagation of huangshui culture and the Oriental gateway of the qinghai-tibet plateau.

                            
臻贵土地价值、成熟生活配套、公园滨水胜景、低密宜居社区、精工装修标准、丰盛园林景观等六大城系标准,全维更新西宁人对人居生活的向往。这些都可以视为西宁万科城的硬件。
Six major city standards, such as land value of zhengui, mature living facilities, waterfront scenic spots of parks, low-density livable communities, exquisite decoration standards, abundant garden landscape, etc., have updated xining peoples yearning for living. These can be regarded as the hardware of xining wanke city.

▼建筑外观
Architectural appearance
走进营销中心,每个细节都体现格调,“一个网红地标”是对它形而上的赞叹,但“感动人心,能够让人沉浸下来的地方”才是对它最佳的注解。来这里参观的人们说:西宁人想要的生活,都在这里。这是西宁万科城首次开盘销售2700套,35亿销售额背后的故事,一座属于万科城的里程碑。
Entering the marketing center, every detail reflects the style, "a web celebrity landmark" is a metaphysical praise of it, but "touching people, can let people down the place" is the best annotation on it. People who come here say: all the life that xining people want is here. This is the first time xining wanke city opened to sell 2700 sets, 3.5 billion sales behind the story, a milestone belonging to wanke city.

ENJOYDESIGN担纲西宁万科城营销中心的空间设计。多年来其与万科深度合作,做了许多营销空间策划,缔造多个夺人眼球的标杆产品,创造了数个销售奇迹。这一次,他们设计了一座属于西宁人的美好生活示范空间。
ENJOYDESIGN designed the space for the xining wanke town marketing center. Over the years, its in-depth cooperation with vanke has made a lot of marketing space planning, created a number of eye-catching benchmark products, and created several sales miracles. This time, they designed a demonstration space of a better life for xining people.
执笔万科城营销中心伊始,ENJOYDESIGN共同创办人郭捷与李燕一行,来到冬日的茶卡盐湖边上,湖面上,满目的白与纯净,连着风中飘曳的芦苇。“以茶卡盐湖的纯净,致敬美丽的西宁”,设计从这里开始。
At the beginning of the wanke city marketing center, guo jie and li yan, co-founders of ENJOYDESIGN, went to the edge of chaka salt lake in winter to enjoy white and pure water on the lake with reeds drifting in the wind. "Salutes the beautiful xining with the purity of chaka salt lake", the design starts from here.

▼接待区
Delta reception area

                            

                            

                            
设计将元素打破,转化为无数充满不同可能性的线条,再重新组织、抽象变化,打造一个具有表现力和视觉性的营销空间。
The design breaks the elements into countless lines full of different possibilities, and then reorganizes and abstracts the changes to create an expressive and visual marketing space.
接待区垂坠的LIBRA悬浮吊灯,以视觉上的纤细多变,营造出新的精致美学平衡感。棱形凸变的大理石墙体与接待台的形制相映成趣,加上层叠有致的金属网的嵌合,诠释空间独有的格调韵律。
The pendant chandelier LIBRA in the reception area creates a new sense of delicate aesthetic balance with its visual delicacy. The prismatic and convex marble wall and the shape and structure of the reception desk set off each other, together with the Mosaic of layered metal mesh, interpreting the unique rhythm of the space.

                            
在天花处理上赋予了丰富的想象语言与艺术美感,水晶的璨斓珍稀寓意西宁凝结的文化芳华与自然情致。立体的六边形有机板材从三维形态到平面视觉的循序渐变,叠演出水晶形构的奥秘与美。
The ceiling treatment has endowed rich imagination language and artistic aesthetic feeling, and the rare and brilliant crystal implies xinings condensed cultural elegance and natural charm. Three-dimensional hexagonal organic plate from three-dimensional shape to plane vision step by step, folding performance crystal structure mystery and beauty.
▼橱窗
Delta window
品牌展示区,设计提炼水晶的六方柱晶体标准形态,加之简化、重新组合其内的线条语言,在天花、墙体、柜台、软饰等空间内部细处达至新的和谐与节奏。
In the brand exhibition area, the standard form of hexagonal column crystal is designed to extract crystal, and the line language is simplified and recombined to achieve new harmony and rhythm in the interior details of ceiling, wall, counter and soft decoration.
过道所装挂的一幅艺术作品,粼粼波光的表面,像极了青海湖宁谧且灵动的水境,凝练出亦真亦幻的视觉体验,这是自然神工与设计巧思的碰撞。
A piece of art work hung in the corridor, the sparkling surface looks like the tranquil and vivid water environment of qinghai lake, which gives a real and illusive visual experience, which is the collision of natural genius and clever design.

                            
▼沙盘区
Delta sand area
沙盘底座的设计别出心裁,运用两个错落的体块堆叠拼接,一改材料厚重之本质,显得轻幽而有灵气。另外,在底座一角装饰了一块似是不经意洒下的“水迹”,将空间清肃高雅的气韵瞬间宕开,添增想象与趣味的艺术语言。
The design of sand table base is unique, using two scattered blocks stacked together, a change in the nature of heavy materials, appears quiet and clever. In addition, in the base of a corner decorated a piece of seemingly casual sprinkling of "water trace", will space qingsu-elegant air immediately open, add imagination and interesting artistic language.

                            
设计中,有序的极简、层变的符号、立体的元素,在空间中营造诗趣盎然的光影之境、可观可感的虚实之像。
在光影的摇曳间,无处不在的抽象人型雕塑愈发显得生动,动态与静态场景交错其中,富有意趣。
In the design, the orderly minimalism, layered symbols and three-dimensional elements create poetic light and shadow in the space, as well as appreciable virtual and real images.



In the flickering of light and shadow, the ubiquitous abstract human sculpture becomes more vivid, with dynamic and static scenes interwoven, full of interest.

                            

                            

                            

                            

                            

                            
▼洽谈区
Delta negotiation area

                            

                            

                            

                            

                            

                            
半圆的洽谈座内,褚橙色与不同饱和度的灰色在极简的家具形制里对话,描摹出青海丹霞地貌的图景。经典的皮革、柔软的羊毛毯与光滑的大理石台面等质地上乘且细腻材质碰撞,使空间中的细节更加丰富。
In the semicircular negotiation seat, chu orange and gray with different saturation talk in the minimalist furniture shape, depicting the landscape of qinghai danxia landform. Classic leather, soft wool blankets and smooth marble countertops collide with superior and exquisite materials to enrich the details in the space.

                            

                            
空间整体多变与丰富的层次,新颖质感的材料运用,让人置身其中拥有多维的感受。色彩的配搭与转折看似跳跃,却形成了自然而然的演变规律,赋予空间当代与艺术的内涵。
The whole space is changeable and rich in layers, and the use of novel materials makes people feel multidimensional. Colorific match and turn look like jump, formed natural evolution rule however, gift space contemporary with artistic connotation.

                            
心安之处即故乡。西宁得天独厚的自然资源,给予室内设计一个创作的支点,让自然和设计交融一体,使西宁人成为空间的主人,在有思想的空间中打开新生活的想象。
Home is where the heart is safe. Xinings unique natural resources give interior design a creative fulcrum, so that the integration of nature and design, so that xining people become the masters of space, in a thoughtful space to open the imagination of new life.

                            
项目名称:西宁万科城
项目地址:青海 西宁
设计面积:1700㎡ 
竣工时间:2019年6月
业主单位:西宁万科企业有限公司
室内设计及软装设计:ENJOYDESIGN
建筑设计 :瓴柏国际设计顾问(深圳)有限公司
景观设计:重庆尚源景观设计有限公司
鸣谢:李理 付文波 姜川 龙智刚 王渝樱 范晋洲
摄影:熊欢 刘星昊
Project name: xining wanke city

Project address: xining, qinghai

Design area: 1700㎡

Completion date: June 2019

Owner: xining vanke co., LTD

Interior design and upholstery design: ENJOYDESIGN

Architectural design: hillhouse international design consultants (shenzhen) co., LTD

Landscape design: chongqing shangyuan landscape design co., LTD

Thanks: li li, fu wenbo, jiang chuan, long zhi gang, wang yuying, fan jinzhou

Photography is by xiong huan and liu xinghao

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